UI CASE STUDY · IOS · PARENTHOOD & BABY CARE
UI CASE STUDY · IOS · PARENTHOOD & BABY CARE
UI CASE STUDY · IOS · PARENTHOOD & BABY CARE
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Where every beginning is sacred.
Where every beginning is sacred.
Where every beginning is sacred.
04
04 / TAP SCREENS
Three home dashboards —
one per stage.
Three home dashboards —
one per stage.
Three home dashboards —
one per stage.
The visual centrepiece. Each stage home is the daily landing surface, tuned to where the user
is right now.
The visual centrepiece. Each stage home is the daily landing surface, tuned to where the user
is right now.
01
01
01
Pre-pregnancy home
Pre-pregnancy home
Pre-pregnancy home
Cycle / fertility dashboard. Key element: the
“Chance of Pregnancy” indicator.
02
02
02
Pregnancy home
Pregnancy home
Pregnancy home
Week-by-week dashboard with the
Add-
button
overlay variant.
03
03
03
Post-natal home
Post-natal home
Post-natal home
Baby-care dashboard + Baby Insights.
SUPPORTING SURFACES
SECTION 05 / APP FLOW
Four flows — goal, entry, exit.
Four flows — goal, entry, exit.
Four flows — goal, entry, exit.
Each flow is a horizontal step strip. Leading with the strongest stage-defining
flows: Log Period and Log Vaccination.
Each flow is a horizontal step strip. Leading with the strongest stage-defining
flows: Log Period and Log Vaccination.
01
01
Add Reminder
Add Reminder
PRE-PREGNANCY
GOAL
Add your upcoming doctors appointment.
Add your upcoming doctors appointment.
FLOW
Home → Add → Upcoming Appointment Details
Home → Add → Upcoming Appointment Details
01.
HOME SCREEN
CLICK "+"
02
02
Add Report
Add Report
PREGNANCY
GOAL
Track medical reports.
Track medical reports.
FLOW
Pregnancy home → Add → Reports saved and tracked
Pregnancy home → Add → Reports saved and tracked
01.
HOME SCREEN
CLICK "+"
03
03
Log Vaccination
Log Vaccination
POST-NATAL
GOAL
Record baby vaccination.
Record baby vaccination.
FLOW
Post-natal home / calendar → Add → vaccination saved
Post-natal home / calendar → Add → vaccination saved
01.
HOME SCREEN
CLICK "+"
04
04
Onboarding Stage
Onboarding Stage
All three stages
GOAL
Login based on your present stage and need
Login based on your present stage and need
FLOW
Login → Select Options → Get started
Login → Select Options → Get started
01.
ONBOARDING
CHOOSE STAGE
05
05